Loyalty and Reward Concepts

With a properly run Loyalty & Rewards program, you’ll keep your most valuable asset producing profits for your business.

It’s truly amazing how many businesses continue to ignore their existing loyal customers while they market to develop new ones. Studies show that it costs eight times (8x) as much to develop a new customer as it does to maintain an existing customer, so developing programs that create loyalty in existing customers is essential to the bottom line profit of your business.

The flexibility of our programs will allow virtually anything you can dream up. As food for thought, consider some of the following offerings and how they might promote more repetitive business from your existing customers.

Deciding Point Value
The first step towards creating a Loyalty Program is deciding what point value to assign to customer purchases. The most popular options are $1 = 1 point or $1 = 10 points.

Deciding Awards Levels & Redemptions
The next step is to decide what reward(s) to give your customers when a specific point level is reached. Rewards can be products, services, discounts, or dollar value added to the card.

Take for example the popular loyalty rewards program that one of the major restaurant chains uses whereby it offers 10 points for each dollar spent plus 500 points at initial signup. As loyal customers accumulate points they are rewarded for reaching specific levels such as a free appetizer or dessert, free entrée, or dollar valued certificates for higher levels.

In a program such as this the business will print their own brochure, flyer, or store poster which spells out what is offered at different levels. Think about your individual situation. Let’s say you are a video store. How about each rental equals 1 point and after 5 rentals the customer can redeem their points for a free rental or if they want to accumulate points then at 12 points they can redeem for a free rental plus a free microwave popcorn.

Our programs are popular because we don’t determine the reward levels, it’s totally up to you. Points are simply added to the card or redeemed in any amount you choose. This allows rewards and reward levels to be continuously flexible without making any award level or point value changes in the system. An example of the flexibility: Let’s say you have a restaurant and Tuesdays and Wednesdays are usually slow. Then how about everyone gets double points on Tuesdays and on Wednesdays it only takes 50 points to get a free dessert with dinner. This is a great way to fill more seats and create loyalty.

Auto Rewards Program
The easiest loyalty program is also one of the most effective. Your business will chose one point level that will trigger an automatic dollar-value reward added to the customer’s card. For example, the program may be set up so that:

$1 = 1 point, 50 points = $5 reward.
When 50 points are accrued, the system automatically redeems the points and adds $5 of cash value to the card.

With Auto Rewards, your customers are continuously motivated to return because they have dollars or points (or both) on their cards at all times. With the “add value” function disabled for this program, clerks are prevented from accidentally adding dollars to the card instead of points.

With your own custom loyalty program you can reward customers based on:

• Dollars spent
• Number of visits
• Birthdays and other demographic information
• Lifetime purchase history
• Sales during specific time periods
• Create unlimited reward levels to keep customers interested.

With your own custom plan you can also choose your rewards:

• Discounts
• Merchandise
• Cash-back
• Rebates
• Or anything else you can think of!

Our system is extremely flexible, and chances are, if you can dream it up, we can make it happen. If you are interested in loyalty, and don't quite know what you want or where to start, call or email us and we will help you design your perfect program.

We offer a large selection of promotional materials for your gift cards. Table tents, posters, stickers, display cases, card presenters and more! For the largest selection of gift card promotional materials on the web, visit

For more information or to get started, call us today and see why the PREFERRED Way is the only way you should do business.

“All merchant accounts are referred to and processing services provided by registered ISO/MSP of HSBC Bank USA, National Association Buffalo, N.Y, Wells Fargo Bank, N.A., Walnut Creek, CA, Harris N.A., Chicago, IL.”

“All merchant accounts are referred to and processing services provided by registered ISO/MSP of HSBC Bank USA, National Association Buffalo, N.Y, Wells Fargo Bank, N.A., Walnut Creek, CA, Harris N.A., Chicago, IL.”