Traditional Gift and Rewards

Getting a customer to your store the first time might be easy using special teaser offers and advertising, but getting customers to return on a regular basis is a whole different problem and usually proves to be difficult and expensive for most business owners. Studies show that it costs eight  times (8x) as much to develop a new customer as it does to maintain an existing customer, so developing programs that create loyalty in existing customers is essential to the bottom line profit of your business. 

Many businesses rely on newspaper ads and coupon packs to generate business.   This is extremely expensive and short lived. Focusing on constant prospecting to find new patrons and ignoring the opportunity to develop the reoccurring business from existing customers is a huge mistake that could cost your business dearly. Despite the research showing the value of developing existing customers many businesses continue to overspend on campaigns to attract new business and don’t spend enough on building value with the customers they already have. The fundamental 80/20 rule that most business students learn in school is at the core of this principle. 

With a properly run Gift & Loyalty card program, you could keep your name in front of your customers.  We are experts in program implementation and will help you develop a program that fits your business, while keeping your startup expenses to a minimum and ongoing expenses low.  We will also provide detailed accounting so you can see how your program is working and how you can leverage the program to increase its success.

All cards are custom designed with your businesses color scheme, designs and logos, and then printed with your businesses custom text on the back of the card. You will be provided a “proof card” to approve, prior to going into production, so that you are completely satisfied.

We also offer a large selection of promotional materials for your gift and loyalty card program. Table tents, posters, stickers, display cases, card presenters and more! For the largest selection of gift card promotional materials on the web, visit our gift & loyalty store.

By implementing a gift and loyalty program, your company will be able to:

• Use cards for customer returns (never give cash back again)
• Load card values at the store
• Sell to companies in bulk
• Use as gifts with purchases or in mailings
• Print receipts and card balances from your terminal
• Track your entire program and all cards online through our 24/7 website access
• Access and use cardholder databases for marketing and customer service.
• Receive a monthly report detailing all transactions as well as total fees billed.
• Receive reports that aggregates transactions at the corporate level and also provides detail for each
  location.
• Choose your own custom rewards such as: Discounts, Merchandise, Cash-back, Rebates or   
  anything else you can think of! 
• Create your own custom loyalty program rewards based on your choice of events or activities such as: Dollars spent, Number of visits, Birthdays, Demographic information, Lifetime purchase history, Sales during specific time periods, etc.

Our system is extremely flexible, and chances are, if you can dream it up, we can make it happen. If you are interested in loyalty, and don't quite know what you want or where to start, call or email us and we will help you design your perfect program.  For more ideas and details on how to use a loyalty program, click here.

Call us today and see why the PREFERRED Way is the only way you should do business.

“All merchant accounts are referred to and processing services provided by registered ISO/MSP of HSBC Bank USA, National Association Buffalo, N.Y, Wells Fargo Bank, N.A., Walnut Creek, CA, Harris N.A., Chicago, IL.”